About Course

Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance, and take advantage of new technology to scale your projects.

Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program

After Completing This Course You Will Be Able To
Understand what content is so that you can harness the full potential of content marketing
Develop and achieve typical and advanced content marketing goals
Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences
Choose the best type and format of content for your brand
Define a content process and set up a content calendar
Package and deliver content with great user experiences on different channels
Conduct a professional competitive analysis
Map content to the customer journey
Know when to create your content inhouse or source your content via outsourcing
Select and track your content KPIs
Know which tools to use to help your content marketing program
Scale your content marketing program

Course Content

Understanding Content Marketing Strategy
In this module, you will learn the foundational principles of content marketing, including its importance in today's digital landscape. We will delve into creating a content marketing strategy, defining target audiences, and setting clear objectives to drive your content marketing efforts.

Introduction to Content Marketing

02:00

Content Creation and Planning
This topic explores the art of creating compelling content that resonates with your audience. You will discover how to brainstorm ideas, conduct keyword research, and develop an editorial calendar. We'll also cover various content formats and best practices for effective storytelling.

Content Distribution and Promotion
Content is only valuable when it reaches the right audience. In this module, you'll explore different distribution channels, including social media, email marketing, and SEO. Learn how to optimize your content for search engines and create a promotion plan to maximize its reach.

Measuring Content Marketing Success
o excel in content marketing, you must measure your efforts' impact. This topic covers key performance indicators (KPIs), analytics tools, and techniques for tracking and analyzing your content's performance. Understand how to adjust your strategy based on data-driven insights.

Building a Content Marketing Team and Resources
Effective content marketing often requires collaboration and resources. In this module, you'll learn how to assemble and manage a content marketing team, whether in-house or outsourced. We'll also explore budgeting, content creation tools, and outsourcing options to optimize your resources

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Content Marketing Fundamentals

About Course

What Will You Learn?

Course Content

Introduction to Content Marketing

Content Marketing meaning

Content Is More Than A Blog

What is Content Marketing

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