Creating Brand Identity Systems

Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires mastering a range of different skills including design, time management, presentation, writing, and research skills.

In this course, you will explore the entire branding process from brief and ideation to final launch. The course includes guidelines and demonstrations on defining your mission and values, deciding on a logo, typography, color scheme, and image style, and implementing a creative strategy to ensure cohesion across all communication and consumer touchpoints.

• Understand the spirit of a brand and create design programs that instill that spirit into all consumer touchpoints
• Build a professional brand identity system including key components of a brand identity including typography, color, photography pattern, verbal communication, and consumer touchpoints

• Apply expert design philosophies to a brand to capture an audience’s imagination

• Prepare properly for your branding project by performing in-depth research

• Design an expert creative strategy for a brand from scratch

• Craft a symbol as a vehicle for a brand, balancing abstraction, simplicity and meaning

• Capture a compelling brand voice that images a target audience immediately

• Incorporate a motion component or animation into a brand

• Create effective presentations and style guides to sell your branding work to a client